Dr. Steven Dayan is a facial plastic surgeon, professor, and researcher. He has published over 120 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report. As a founder of a medical research company, a medical marketing company, a skin care training center, and a medical education company, he remains on the cutting edge of aesthetic products, thinking and education. He is a member of ASAPS, AAPFRS, ASDS and serves in an elected position within the Facial Plastic Surgery society as well as on the editorial board of Archives of Facial Plastic Surgery, Aesthetic Surgery Journal ASJ (the official journal for ASAPS), Facial Plastic Surgery and Cosmetic Dermatology. He is the current co-editor of “Modern Aesthetic Magazine and Medial Editor of the Facial Plastic Surgery Times.” He has authored 5 books. As an adjunct professor he taught the popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – the class which his best selling book Subliminally Exposed is based. An engaging educator, internationally recognized key-note speaker, and big thinker with an insatiable appetite for deeper knowledge and understanding of human behavior, Dr. Dayan is known for his ability to challenge the status quo and conventional wisdoms of medicine.